Summary Access
Nascent
- Data is siloed
- Non-collection of data occurs
- Low collaboration between teams
- Low or no trust in data quality
Focusing on:
- Improving quality of data
- Breaking down silos by making data available across teams
- Executive and management buy-in is Crucial
Emerging
- Alignment of KPI’s and lexicons
- Adoption of test and learn philosophy
- New approaches and technologies
- Data sharing and data quality improve
Focusing on:
- Cross training of personnel to an extent
- Learning from new approaches and technology
- Documentation of processes
Connected
- Data shared and used effectively across teams
- Integration of platforms with an emphasis on activation
- Deeper cross functional teams and agencies
- Online data tied to offline data
Focusing on:
- Tying marketing efforts to sales processes to profits.
- Identifying success based on stated outcomes and business modeling
Multi-Moment
- Automated processes generate revenue
- Customers have instant access to purchase
- High level mastery of data
- Decreased costs and increased efficiency
Focusing on:
- Scaling of operations
- Building your brand
